Ask the Experts

Ask the Experts

Our panel of industry experts give their top tips on a range of topics, from marketing to operations and staffing, to help you run a better business. 

Seven ways to run an effective loyalty program

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Seven ways to run an effective loyalty program

By Tim Brown

Tim Brown, senior director, sales consulting for food and beverage EMEA Oracle Hospitality, shares the results of a recent survey conducted by the hospitality technology solutions company on restaurant loyalty schemes.

How to gain customer insights from Wi-Fi

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How to gain customer insights from Wi-Fi

By Gavin Wheeldon

Gavin Wheeldon, CEO of Purple, discusses the golden opportunity for owners and marketers in the hospitality industry to use insights gained when customers log into their Wi-Fi through a form or social media.

Use customer data captured at busy times to help drive trade at quieter ones

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How to capture customer data to benefit the business

By Olivia Fitzgerald

With the festive season behind us, Olivia Fitzgerald of LiveRES, talks hospitality operators through the ways they can use customer data captured at Christmas to benefit business in the year ahead. 

Eight ways to boost direct bookings to hotel websites

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Eight ways to boost direct bookings to hotel websites

By Tom Beasley

Tom Beasley, founder and CEO of Wired Media gives advice to hoteliers looking to boost direct bookings through their own websites and includes design tricks to help increase direct enquiries. 

How to create the perfect Christmas cheeseboard

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How to create the perfect Christmas cheeseboard

By Adam Robery

Adam Robery, business director at The Rustic Cheese Company, gives his top tips for restaurants looking to put together a cheeseboard this Christmas, listing a range of options for different budgets. 

Catering for events requires meticulous planning, says Goodwood Estate's executive chef Darron Bunn

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How to cater for large groups during the festive season

By Darron Bunn

Darron Bunn, executive chef at the Goodwood Estate in West Sussex - home to events like The Festival of Speed, as well as restaurants, a hotel and private members’ club – gives his top tips for catering for large parties over the festive season.

How to deal with blacklisted guests

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How to deal with blacklisted guests

By Mark Ellis

Mark Ellis of online booking specialists Welcome Systems gives his top tips for hospitality businesses trying to deal with unwelcome guests. 

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