The brand, based in Glasgow, is inviting bartenders to create a new Bitters (using an Auchentoshan bitters kit) that will be used to showcase their own personal take on the brand’s signature Auchentoshan & Ale serve.
Auchentoshan will be looking for ‘dynamic spirits explorers who push the boundaries of cocktail ingenuity’ to help it create a new expression of the single malt.
Once entries are submitted, 12 bartenders from five countries will be chosen to be flown to Glasgow for a five day trip, including a masterclass with Auchentoshan master blender Rachel Barrie before being set the task of creating the new liquid.
"Auchentoshan’s New Malt Order is an exciting opportunity for bartenders across the world to show us how they do things differently," said Barrie. "The New Malt Order is synonymous with what the bartending community strives to achieve - a collaboration of innovators inspired not just by food and drink but also by the cultural areas of music, art and literature. The new expression created will be a liquid for the bartender by the bartender."
The single malt will include cask selections that reflect each bartender's character with each one also responsible for helping to design the packaging for the limited-edition whisky which will be rolled out into the on-trade next year.
For details of how to apply visit www.newmaltorder.com