Digital

Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

There are still misconceptions around how hotel bookings websites work with the majority of consumers believing OTAs will always give them the cheapest available rate

IHG: Travellers hold misconceptions about hotel bookings sites

By Emma Eversham

Hoteliers could be facing a tough battle to encourage guests to book rooms with them direct after a survey revealed that 76 per cent use online travel agents (OTAs) because they believe they will guarantee them the best rates. 

Adrian Valeriano, vice president UK of OpenTable

ASK THE EXPERTS

How to balance hospitality and technology

By Liam Garrahan

Adrian Valeriano, vice president UK of OpenTable tells us how you can get the most from the latest innovations in the world of technology.

TripAdvisor unveil analytics dashboard

TripAdvisor unveil analytics dashboard

By Liam Garrahan

TripAdvisor has launched an analytics dashboard for all hospitality businesses registered on its site, allowing them to track trends and create their own competitor sets.

Technology having increasing impact on diner choice

Technology having increasing impact on diner choice

By Liam Garrahan

Fifty-five per cent of diners say that technology plays a vital role in the restaurant experience, according to a recent report, with online menus, reviews and apps having an increasing influence on where consumers choose to eat.

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